Since 2017, ApritiModa – for just one weekend a year – allows the public to discover the fashion world’s most hidden places. Right where the creativity, the design, the unique Italian savoir-faire and the highest expression of Made in Italy are hidden.

On Saturday 23th and Sunday 24th October 2021, ApritiModa will open one hundred doors, from the north to the south of the country. A trip through Italy aimed at discovering, experiencing and falling in love with the great names that represent us in the world and with the artisanal realities that, just here, exist and resist.

ApritiModa’s first edition was in Milan, in October 2017.
Then, in 2018, it was in Florence, the city of the first haute couture show.
In 2019 it was held again in Milan, where twenty thousand people lined up to live this unforgettable experience. And this year, a journey through Italy and its hidden gems.

ApritiModa will tell one hundred stories, one by one. Stories of places, of people, of businesses. The project was born from an idea of Cinzia Sasso and was realised together with Eleonora Grigoletto, Lidia Pezzoni, Emma Pradella, Andrea Chisu, Mariavittoria Zaglio, Marta Marcolin, Marialuisa Apreda.